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RYAN CABRERA LYRICS : True
I won't talk
I won't breathe
I won't move till you finally see
That you belong with me
You might think I don't look
But deep inside
In the corner of my mind
I'm attached to you
I'm weak
It's true
Cause I'm afraid to know the answer
Do you want me too?
Cause my heart keeps falling faster
I've waited all my life
To cross this line
To the only thing that's true
So I will not hide
It's time to try
Anything to be with you
All my life I've waited
This is true
You don't know what you do
Everytime you walk into the room
I'm afraid to move
I'm weak
It's true
I'm just scared to know the ending
Do you see me too?
Do you even know you met me?
I've waited all my life to cross this line
To the only thing that's true
So I will not hide
It's time to try anything to be with you
All my life I've waited
This is true
I know when I go ill be on my way to you
The way that's true
I've waited all my life to cross this line
To the only thing that's true
So I will not hide
It's time to try anything to be with you
All my life I've waited
This is true
Quotes and Lyrics about ♥Love♥
Eugene Ionesco Quotes
A civil servant doesn't make jokes.
Eugene Ionesco
A man with a soul is not like every other man.
Eugene Ionesco
A nose that can see is worth two that sniff.
Eugene Ionesco
A work of art is above all an adventure of the mind.
Eugene Ionesco
Beauty is a precious trace that eternity causes to appear to us and that it takes away from us. A manifestation of eternity, and a sign of death as well.
Eugene Ionesco
Everything that has been will be, everything that will be is, everything that will be has been.
Eugene Ionesco
Explanation separates us from astonishment, which is the only gateway to the incomprehensible.
Eugene Ionesco
I've always been suspicious of collective truths.
Eugene Ionesco
Ideologies separate us. Dreams and anguish bring us together.
Eugene Ionesco
It is not the answer that enlightens, but the question.
Eugene Ionesco
Like all revolutions, the surrealist revolution was a reversion, a restitution, an expression of vital and indispensable spiritual needs.
Eugene Ionesco
Living is abnormal.
Eugene Ionesco
No society has been able to abolish human sadness, no political system can deliver us from the pain of living, from our fear of death, our thirst for the absolute. It is the human condition that directs the social condition, not vice versa.
Eugene Ionesco
Shakespeare was the great one before us. His place was between God and despair.
Eugene Ionesco
The critic should describe, and not prescribe.
Eugene Ionesco
There is no religion in which everyday life is not considered a prison; there is no philosophy or ideology that does not think that we live in alienation.
Eugene Ionesco
We have not the time to take our time.
Eugene Ionesco
You can only predict things after they have happened.
Eugene Ionesco
Eugene Ionesco
A man with a soul is not like every other man.
Eugene Ionesco
A nose that can see is worth two that sniff.
Eugene Ionesco
A work of art is above all an adventure of the mind.
Eugene Ionesco
Beauty is a precious trace that eternity causes to appear to us and that it takes away from us. A manifestation of eternity, and a sign of death as well.
Eugene Ionesco
Everything that has been will be, everything that will be is, everything that will be has been.
Eugene Ionesco
Explanation separates us from astonishment, which is the only gateway to the incomprehensible.
Eugene Ionesco
I've always been suspicious of collective truths.
Eugene Ionesco
Ideologies separate us. Dreams and anguish bring us together.
Eugene Ionesco
It is not the answer that enlightens, but the question.
Eugene Ionesco
Like all revolutions, the surrealist revolution was a reversion, a restitution, an expression of vital and indispensable spiritual needs.
Eugene Ionesco
Living is abnormal.
Eugene Ionesco
No society has been able to abolish human sadness, no political system can deliver us from the pain of living, from our fear of death, our thirst for the absolute. It is the human condition that directs the social condition, not vice versa.
Eugene Ionesco
Shakespeare was the great one before us. His place was between God and despair.
Eugene Ionesco
The critic should describe, and not prescribe.
Eugene Ionesco
There is no religion in which everyday life is not considered a prison; there is no philosophy or ideology that does not think that we live in alienation.
Eugene Ionesco
We have not the time to take our time.
Eugene Ionesco
You can only predict things after they have happened.
Eugene Ionesco
Yogi Bhajan Quotes
Yogi Bhajan
1 - 2 - 3 - 4
Your greatest strength is love. Your greatest weakness is fear.
Yogi Bhajan
Life is a flow of love, only your participation is requested.
Yogi Bhajan
Bless be the ones who serve others. They are the ones who find heaven on earth.
Yogi Bhajan
What you say should not just be truth now, but should be a proven truth tomorrow.
Yogi Bhajan
Love is the ultimate state of human being where compassion prevails and kindness rules.
Yogi Bhajan
Be the answer not the question.
Yogi Bhajan
Be the alter not the alternative.
Yogi Bhajan
When the heart gets into prayer, every beat of the heart creates a miracle.
Yogi Bhajan
The greatest education man has to learn is the science of self.
Yogi Bhajan
Every individual has the potential to be original.
Yogi Bhajan
When the prayer becomes the vibration of the mind and self, then we can create a miracle.
Yogi Bhajan
Never say things to friends which you don't want to hear from enemies.
Yogi Bhajan
Without realizing who you are, happiness cannot come to you.
Yogi Bhajan
There are three values: Feel good, be good and do good.
Yogi Bhajan
Body is not all. Mind is not all. Spirit is not all. All three make the sense.
Yogi Bhajan
Develop your Intuition so that the changes in the years to come may be convenient for you.
Yogi Bhajan
Working by heart means using your feelings and emotions to lead you to your spiritual sense of existence.
Yogi Bhajan
There is only one thing you should know. Conquer yourself.
Yogi Bhajan
Consult your spirit, your soul on everything.
Yogi Bhajan
By honoring your words you are honored in this world.
Yogi Bhajan
Life is a flow of love.
Yogi Bhajan
Truth is everlasting.
Yogi Bhajan
You are remembered for your goodness.
Yogi Bhajan
Let your heart speak to others' hearts.
Yogi Bhajan
You can never hide from your truth. If you do, you will always be lost.
Yogi Bhajan
Travel light, live light, spread the light, be the light.
Yogi Bhajan
To be calm is the highest achievement of the best of what you have.
Yogi Bhajan
Your truth should be so pure that if lifts a person's soul to the heights.
Yogi Bhajan
Yogi Bhajan Quotes
Yogi Bhajan
When God gives good times, He wants you to forget him and sleep. When God gives you bad times, He wants you to wake up and face him.
Yogi Bhajan
When you don't go within, you go without.
Yogi Bhajan
Prayer without heart is a waste to time.
Yogi Bhajan
If your presence doesn't work, neither will your word.
Yogi Bhajan
I do not believe in miracles, I rely on them.
Yogi Bhajan
To conquer the unknown you must trust.
Yogi Bhajan
It's not life that matters, it's the courage you bring to it.
Yogi Bhajan
If you can't see God in all, you can't see God at all.
Yogi Bhajan
Life is a lie if you do not find the eternal truth.
Yogi Bhajan
Keep up and you will be kept up.
Yogi Bhajan
What is the purpose of life? To elevate all, big or small.
Yogi Bhajan
Our purity lies in our originality. Our intuition lies in our innocence.
Yogi Bhajan
Where there is love there is no question.
Yogi Bhajan
What is the power of life? With all the ungraceful dirt, nonsense, you remain graceful.
Yogi Bhajan
You owe it to yourself to be yourself.
Yogi Bhajan
Your mind is your servant, your body is your vehicle and your soul is your residence.
Yogi Bhajan
There is nothing outside of us. It's all in us.
Yogi Bhajan
The pair of opposites do not effect a yogi -- neither praise nor insult.
Yogi Bhajan
When you are far away from reality, your fantasy won't work.
Yogi Bhajan
Never curse yourself by limiting your students.
Yogi Bhajan
The art of happiness is to serve all, and all shall serve you.
Yogi Bhajan
If you cannot bless yourself, then nobody can bless you.
Yogi Bhajan
To be blessed is to live in gratitude, so that God can fulfill you forever.
Yogi Bhajan
I want to give you the depth and the strength which is yours... the original you.
Yogi Bhajan
In the Age of Aquarius, the depression and stress on mankind will tear up people who do not have the technical knowledge of self.
Yogi Bhajan
Prosperity is the opposite of greedy.
Yogi Bhajan
Meditation is nothing but taking a mental shower.
Yogi Bhajan
Creation is ready to serve you, if you just be you.
Yogi Bhajan
What is meditation? When you empty yourself and let the universe come in you.
Yogi Bhajan
A spiritual person is vast, like an ocean - but very mighty, very powerful.
Yogi Bhajan
If you only know one kriya, then share that. Just be humble, teach it. Every student is a teacher.
Yogi Bhajan
Hope is not a prediction of the future, it's a declaration of what is possible.
Yogi Bhajan
The act of forgiveness is the act of returning to present time.
The act of forgiveness is the act of returning to present time. And that's why when one has become a forgiving person, and has managed to let go of the past, what they've really done is they've shifted their relationship with time.
-Caroline Myss
-Caroline Myss
.
Advertising and Copywriting Quotes
An advertising agency is 85 percent confusion and 15 percent commission.
Fred Allen
Character may almost be called the most effective means of persuasion.
Aristotle
Those who are blessed with the most talent don't necessarily outperform everyone else. It’s the people with follow-through who excel.
Mary Kay Ash
A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.
Mary Kay Ash
Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’
Mary Kay Ash
Advertising is like learning – a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
P.T. Barnum
The real advertising writer who is after results makes the reader want something – and then provides what the reader will consider a good excuse for buying it.
Clyde Bedell
Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William Bernbach
Let us prove to the world that good taste, good art, good writing can be good selling.
William Bernbach
The heart of creativity is discipline.
William Bernbach
The memorable never emerged from a formula.
William Bernbach
The most powerful element in advertising is the truth.
William Bernbach
Execution isn’t a vehicle for delivering a selling message. It is a selling message.
William Bernbach
There are two motives to action: self-interest and fear.
Napoleon Bonaparte
There’s mass mediocrity in every business. The trouble is, in advertising the whole world sees it.
Bill Borders
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Steuart H. Britt
There is no such thing as ‘soft sell’ and ‘hard sell.’ There is only ‘smart sell’ and ‘stupid sell.
Charles Browder
A public-opinion poll is no substitute for thought.
Warren Buffett
75% of the benefit of advertising, is that you advertise.
Jeremy Bullmore
When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.
Leo Burnett
If you can’t turn yourself into a consumer, you probably shouldn’t be in the advertising business at all.
Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’.
Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
People aren’t interested in you. They’re interested in themselves.
Dale Carnegie
When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.
Dale Carnegie
Dickens didn't write what people wanted; he wanted what people wanted.
G.K. Chesterton
There is no such thing on earth as an uninteresting subject; the only thing that can exist is an uninterested person.
G.K. Chesterton
Sometimes the most important job advertising can do, is to clarify the obvious.
Jay Chiat
The real secret of success is enthusiasm.
Walter P. Chrysler
However beautiful the strategy, you should occasionally look at the results.
Winston Churchill
We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.
Robert Collier
Playing safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward.
Robert Collier
Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.
Robert Collier
He who wants to persuade should put his trust not in the right argument, but in the right word.
Joseph Conrad
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
Dr. W. Edwards Deming
How dismal is progress without publicity.
Theodore Dreiser
The passions are the only advocates which invariably persuade.
Theodore Dreiser
To have a great idea, have a lot of them.
Thomas A. Edison
There are no rules here – we’re trying to accomplish something.
Thomas A. Edison
The secret to creativity is knowing how to hide your sources.
Albert Einstein
A required change never has unanimity of support, and by the time it does, it’s usually too late.
Carly Fiorina
A little bad makes the good believable.
Bernice Fitz-Gibbon
Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?
Bernice Fitz-Gibbon
Art is either plagiarism or revolution.
Paul Gauguin
We don't want to be something for everybody, we want to be everything for some people.
Carlos Ghosn
A concept is stronger than a fact.
Charlotte Perkins Gilman
People don’t read advertising, they read what interests them. Sometimes, it’s an ad.
Howard Gossage
I don’t know how to speak to everybody, only to somebody.
Howard Gossage
Explaining makes for lousy marketing.
Dan Heath
You can’t blow an uncertain trumpet.
Theodore Hesburgh
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.
Morris Hite
In the end, all business operations can be reduced to three words: people, product, and profits. ”
Lee Iacocca
Originality is undetected plagiarism.
William Ralph Inge
Advertisements contain the only truth to be relied on in a newspaper.
Thomas Jefferson
If you don't risk anything, you risk even more.
Erica Jong
Advertising is Salesmanship in Print.
John E. Kennedy
Business has only two functions – marketing and innovation.
Milan Kundera
Creativity is a highfalutin word for the work I have to do between now and Tuesday.
Ray Kroc
If you don’t sell, it’s not the product that’s wrong, it’s you.
Estee Lauder
If you can go from a big idea to a big ideal; if you can tap into a cultural truth; if you can tap into something in which society is wildly interested in at the moment, you have a huge opportunity.
Shelly Lazarus
If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down.
Jay Conrad Levinson
People will buy anything that is ‘one to a customer.
Sinclair Lewis
Creativity can solve almost any problem.
George Lois
If you wish others to believe in you, you must first convince them that you believe in them.
Harvey Mackay
Don't confuse visibility with credibility.
Harvey Mackay
The sale begins when the customer says yes.
Harvey Mackay
Imagination is one of the last remaining legal means you have to gain an unfair advantage over your competition.
Ed McCabe
Selling is an art of passion. When you’re passionate about an idea, it shows.
Tom McElligott
All media are extensions of some human faculty – psychic or physical.
Marshall McLuhan
The new electronic interdependence recreates the world in the image of a global village.
Marshall McLuhan
Our official culture is striving to force the new media to do the work of the old.
Marshall McLuhan
Creativity has got to start with humanity and when you’re a human being, you feel, you suffer.
Marilyn Monroe
Only the public can make a star. It’s the studios who try to make a ‘system’ out of it.
Marilyn Monroe
Imperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring.
Marilyn Monroe
Brands never die. You only stop reinventing them.
Indra Nooyi
Every advertisement must be considered as a contribution to the complex symbol which is the brand image.
David Ogilvy
The manufacturers who dedicate their advertising to building the most favorable image, the most sharply defined personality for their brands, are the ones who will get the largest share of those markets at the highest profit – in the long run.
David Ogilvy
You cannot bore people into buying your product.
David Ogilvy
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.
David Ogilvy
Consumers do not buy products. They buy product benefits.
David Ogilvy
The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.
George Orwell
The secret of all true persuasion is to induce the person to persuade himself.
Harry Overstreet
Good artists copy. Great artists steal.
Pablo Picasso
Copy is a direct conversation with the consumer.
Shirley Polykoff
You can’t write anything while you’re depressed. You have to stimulate yourself, and I don’t mean liquor. That only makes you dopey.
Shirley Polykoff
You generate better when you think you’re gorgeous.
Shirley Polykoff
(I’m) just an articulate consumer in the client’s offices.
Shirley Polykoff
Let’s try honesty.
John E. Powers
The consumer tends to remember just one thing from advertising – one strong claim, or one strong concept.
Rosser Reeves
You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand.
Rosser Reeves
What do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?
Rosser Reeves
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.
Rosser Reeves
The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.
George P. Rowell
Resist the usual.
Raymond Rubicam
Mirror the reader to himself and then show him afterward how your product fits his needs.
Raymond Rubicam
The opposite of creativity is cynicism.
Esa Saarinen
It pays to advertise.
Dorothy L. Sayers
Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy can, and does, surmount many dealer difficulties, making them secondary, and selling in spite of them.
Victor Schwab
Advertising is nothing but an expense (not an investment) unless it gets the kind of action desired by the advertiser.
Victor Schwab
The attention-value of an advertisement is approximately twice as important as the actual convincingness of the text itself.
Daniel Starch
Nothing can take the place of copy for persuasion, for downright selling.
G. Lynn Sumner
Discovery consists in seeing what everyone else has seen and thinking what no one else has thought.
Albert Szent-Gyorgyi
You may have to fight a battle more than once to win it.
Margaret Thatcher
To me, consensus seems to be the process of abandoning all beliefs, principles, values, and policies. So it is something in which no one believes, and to which no one objects.
Margaret Thatcher
If you’re not in business for fun or profit, what the hell are you doing there?
Robert Townsend
Early to bed, early to rise. Work like hell, and advertise.
Ted Turner
Many a small thing has been made large by the right kind of advertising.
Mark Twain
Get your facts first, and then you can distort them as much as you please.
Mark Twain
Advertising begins and ends with copy – begins with good copy, ends with bad.
Walter Weir
It is always better to have a few people read your advertisement and buy your product than to have a lot of them read it and do nothing about it.
Walter Weir
“For the past 20 years I had thought that great brands were features and functionality – you know, ‘whiter whites’ or ‘cleaner cleans’ – and if you can get the emotional connection then you have a huge winner on your hands.”
Meg Whitman
Most of us can’t even begin to imagine.
Meg Whitman
Communications is at the heart of e-commerce and community.
Meg Whitman
In writing good advertising it is necessary to put a mood into words and to transfer that mood to the reader.
Helen Woodward
It is especially important to encourage unorthodox thinking when the situation is critical; at such moments every new word and fresh thought is more precious than gold.
Boris Yeltsin
An idea is nothing more or less than a new combination of old elements.
James Webb Young
Fred Allen
Character may almost be called the most effective means of persuasion.
Aristotle
Those who are blessed with the most talent don't necessarily outperform everyone else. It’s the people with follow-through who excel.
Mary Kay Ash
A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.
Mary Kay Ash
Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’
Mary Kay Ash
Advertising is like learning – a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
P.T. Barnum
The real advertising writer who is after results makes the reader want something – and then provides what the reader will consider a good excuse for buying it.
Clyde Bedell
Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William Bernbach
Let us prove to the world that good taste, good art, good writing can be good selling.
William Bernbach
The heart of creativity is discipline.
William Bernbach
The memorable never emerged from a formula.
William Bernbach
The most powerful element in advertising is the truth.
William Bernbach
Execution isn’t a vehicle for delivering a selling message. It is a selling message.
William Bernbach
There are two motives to action: self-interest and fear.
Napoleon Bonaparte
There’s mass mediocrity in every business. The trouble is, in advertising the whole world sees it.
Bill Borders
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Steuart H. Britt
There is no such thing as ‘soft sell’ and ‘hard sell.’ There is only ‘smart sell’ and ‘stupid sell.
Charles Browder
A public-opinion poll is no substitute for thought.
Warren Buffett
75% of the benefit of advertising, is that you advertise.
Jeremy Bullmore
When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.
Leo Burnett
If you can’t turn yourself into a consumer, you probably shouldn’t be in the advertising business at all.
Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’.
Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
People aren’t interested in you. They’re interested in themselves.
Dale Carnegie
When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.
Dale Carnegie
Dickens didn't write what people wanted; he wanted what people wanted.
G.K. Chesterton
There is no such thing on earth as an uninteresting subject; the only thing that can exist is an uninterested person.
G.K. Chesterton
Sometimes the most important job advertising can do, is to clarify the obvious.
Jay Chiat
The real secret of success is enthusiasm.
Walter P. Chrysler
However beautiful the strategy, you should occasionally look at the results.
Winston Churchill
We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.
Robert Collier
Playing safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward.
Robert Collier
Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.
Robert Collier
He who wants to persuade should put his trust not in the right argument, but in the right word.
Joseph Conrad
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
Dr. W. Edwards Deming
How dismal is progress without publicity.
Theodore Dreiser
The passions are the only advocates which invariably persuade.
Theodore Dreiser
To have a great idea, have a lot of them.
Thomas A. Edison
There are no rules here – we’re trying to accomplish something.
Thomas A. Edison
The secret to creativity is knowing how to hide your sources.
Albert Einstein
A required change never has unanimity of support, and by the time it does, it’s usually too late.
Carly Fiorina
A little bad makes the good believable.
Bernice Fitz-Gibbon
Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?
Bernice Fitz-Gibbon
Art is either plagiarism or revolution.
Paul Gauguin
We don't want to be something for everybody, we want to be everything for some people.
Carlos Ghosn
A concept is stronger than a fact.
Charlotte Perkins Gilman
People don’t read advertising, they read what interests them. Sometimes, it’s an ad.
Howard Gossage
I don’t know how to speak to everybody, only to somebody.
Howard Gossage
Explaining makes for lousy marketing.
Dan Heath
You can’t blow an uncertain trumpet.
Theodore Hesburgh
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.
Morris Hite
In the end, all business operations can be reduced to three words: people, product, and profits. ”
Lee Iacocca
Originality is undetected plagiarism.
William Ralph Inge
Advertisements contain the only truth to be relied on in a newspaper.
Thomas Jefferson
If you don't risk anything, you risk even more.
Erica Jong
Advertising is Salesmanship in Print.
John E. Kennedy
Business has only two functions – marketing and innovation.
Milan Kundera
Creativity is a highfalutin word for the work I have to do between now and Tuesday.
Ray Kroc
If you don’t sell, it’s not the product that’s wrong, it’s you.
Estee Lauder
If you can go from a big idea to a big ideal; if you can tap into a cultural truth; if you can tap into something in which society is wildly interested in at the moment, you have a huge opportunity.
Shelly Lazarus
If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down.
Jay Conrad Levinson
People will buy anything that is ‘one to a customer.
Sinclair Lewis
Creativity can solve almost any problem.
George Lois
If you wish others to believe in you, you must first convince them that you believe in them.
Harvey Mackay
Don't confuse visibility with credibility.
Harvey Mackay
The sale begins when the customer says yes.
Harvey Mackay
Imagination is one of the last remaining legal means you have to gain an unfair advantage over your competition.
Ed McCabe
Selling is an art of passion. When you’re passionate about an idea, it shows.
Tom McElligott
All media are extensions of some human faculty – psychic or physical.
Marshall McLuhan
The new electronic interdependence recreates the world in the image of a global village.
Marshall McLuhan
Our official culture is striving to force the new media to do the work of the old.
Marshall McLuhan
Creativity has got to start with humanity and when you’re a human being, you feel, you suffer.
Marilyn Monroe
Only the public can make a star. It’s the studios who try to make a ‘system’ out of it.
Marilyn Monroe
Imperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring.
Marilyn Monroe
Brands never die. You only stop reinventing them.
Indra Nooyi
Every advertisement must be considered as a contribution to the complex symbol which is the brand image.
David Ogilvy
The manufacturers who dedicate their advertising to building the most favorable image, the most sharply defined personality for their brands, are the ones who will get the largest share of those markets at the highest profit – in the long run.
David Ogilvy
You cannot bore people into buying your product.
David Ogilvy
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.
David Ogilvy
Consumers do not buy products. They buy product benefits.
David Ogilvy
The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.
George Orwell
The secret of all true persuasion is to induce the person to persuade himself.
Harry Overstreet
Good artists copy. Great artists steal.
Pablo Picasso
Copy is a direct conversation with the consumer.
Shirley Polykoff
You can’t write anything while you’re depressed. You have to stimulate yourself, and I don’t mean liquor. That only makes you dopey.
Shirley Polykoff
You generate better when you think you’re gorgeous.
Shirley Polykoff
(I’m) just an articulate consumer in the client’s offices.
Shirley Polykoff
Let’s try honesty.
John E. Powers
The consumer tends to remember just one thing from advertising – one strong claim, or one strong concept.
Rosser Reeves
You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand.
Rosser Reeves
What do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?
Rosser Reeves
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.
Rosser Reeves
The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.
George P. Rowell
Resist the usual.
Raymond Rubicam
Mirror the reader to himself and then show him afterward how your product fits his needs.
Raymond Rubicam
The opposite of creativity is cynicism.
Esa Saarinen
It pays to advertise.
Dorothy L. Sayers
Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy can, and does, surmount many dealer difficulties, making them secondary, and selling in spite of them.
Victor Schwab
Advertising is nothing but an expense (not an investment) unless it gets the kind of action desired by the advertiser.
Victor Schwab
The attention-value of an advertisement is approximately twice as important as the actual convincingness of the text itself.
Daniel Starch
Nothing can take the place of copy for persuasion, for downright selling.
G. Lynn Sumner
Discovery consists in seeing what everyone else has seen and thinking what no one else has thought.
Albert Szent-Gyorgyi
You may have to fight a battle more than once to win it.
Margaret Thatcher
To me, consensus seems to be the process of abandoning all beliefs, principles, values, and policies. So it is something in which no one believes, and to which no one objects.
Margaret Thatcher
If you’re not in business for fun or profit, what the hell are you doing there?
Robert Townsend
Early to bed, early to rise. Work like hell, and advertise.
Ted Turner
Many a small thing has been made large by the right kind of advertising.
Mark Twain
Get your facts first, and then you can distort them as much as you please.
Mark Twain
Advertising begins and ends with copy – begins with good copy, ends with bad.
Walter Weir
It is always better to have a few people read your advertisement and buy your product than to have a lot of them read it and do nothing about it.
Walter Weir
“For the past 20 years I had thought that great brands were features and functionality – you know, ‘whiter whites’ or ‘cleaner cleans’ – and if you can get the emotional connection then you have a huge winner on your hands.”
Meg Whitman
Most of us can’t even begin to imagine.
Meg Whitman
Communications is at the heart of e-commerce and community.
Meg Whitman
In writing good advertising it is necessary to put a mood into words and to transfer that mood to the reader.
Helen Woodward
It is especially important to encourage unorthodox thinking when the situation is critical; at such moments every new word and fresh thought is more precious than gold.
Boris Yeltsin
An idea is nothing more or less than a new combination of old elements.
James Webb Young
Christian D. Larson Quotes
Your Forces and How to Use Them (1912)
* The way to control circumstances is to control the forces within yourself to make a greater man of yourself, and as you become greater and more competent, you will naturally gravitate into better circumstances. In this connection, we should remember that like attracts like. If you want that which is better, make yourself better. If you want to realize the ideal, make yourself more ideal. If you want better friends, make yourself a better friend. If you want to associate with people of worth, make yourself more worthy. If you want to meet that which is agreeable, make yourself more agreeable. If you want to enter conditions and circumstances that are more pleasing, make yourself more pleasing. In brief, whatever you want, produce that something in yourself, and you will positively gravitate towards the corresponding conditions in the external world.
o Chapter 3, p. 49
* When others seem to take advantage of you, do not retaliate by trying to take advantage of them. Use your power in improving yourself, so that you can do better and better work. That is how you are going to win in the race. Later on, those who tried to take advantage of you will be left in the rear. Remember, those who are dealing unjustly with you or with anybody are misusing their mind. They are therefore losing their power, and will, in the course of time, begin to lose ground; but if you, in the mean time, are turning the full power of your mind to good account, you will not only gain more power, but you will soon begin to gain ground. You will gain and continue to gain in the long run, while others who have been misusing their minds will lose mostly everything in the long run. That is how you are going to win, and win splendidly regardless of ill treatment or opposition.
o Chapter 3, p. 50
* The average person is in the habit of saying, "The older I get" and he thereby calls the attention of his mind to the idea that he is getting older. In brief, he compels his mind to believe that he is getting older and older, and thereby directs the mind to produce more and more age. The true expression in this connection is, "The longer I live." This expression calls the mind's attention to the length of life, which will, in turn, tend to increase the power of that process in you that can prolong life. When people reach the age of sixty or seventy, they usually speak of "the rest of my days," thus implying the idea that there are only a few more days remaining. The mind is thereby directed to finish life in a short period of time, and accordingly, all the forces of the mind will proceed to work for the speedy termination of personal existence. The correct expression is "from now on," as, that leads thought into the future indefinitely without impressing the mind with any end whatever.
o Chapter 6, p. 91–2
* The true optimist not only expects the best to happen, but goes to work to make the best happen. The true optimist not only looks upon the bright side, but trains every force that is in him to produce more and more brightness in his life...
o Chapter 6, p. 97
* So long as the man with ambition is a failure, the world will tell him to let go of his ideal; but when his ambition is realized, the world will praise him for the persistence and the determination that he manifested during his dark hours, and everybody will point to his life as an example for coming generations. This is invariably the rule. Therefore pay no attention to what the world says when you are down. Be determined to get up, to reach the highest goal you have in view, and you will.
o Chapter 6, p. 101
* Life becomes the way it is lived; and man may live the way he wants to live when he learns to think what he wants to think.
o p. 107
* When your thinking is brilliant, you will be brilliant, but if your thinking is not brilliant you will not be brilliant, no matter how brilliant you may think you are.
o Chapter 7, p. 114
* When you think that you are beautiful, you are liable to think that you are more beautiful than others, and such a thought is not a beautiful thought. To recognize or criticise ugliness and inferiority in others is to create the inferior and the ugly in yourself, and what you create in yourself will sooner or later be expressed through your mind and personality.
o Chapter 7, p. 115–116
* What you admire in others will develop in yourself. Therefore, to love the ordinary in any one is to become ordinary, while to love the noble and the lofty in all minds is to grow into the likeness of that which is noble and lofty.
o Chapter 8, p. 126–127
* The pessimist waits for better times, and expects to keep on waiting; the optimist goes to work with the best that is at hand now, and proceeds to create better times.
o Chapter 10, p. 155
* We are here to become great men and women, and with that purpose in view, we must eliminate everything in our religion and philosophy that tends to make the human mind a dependent weakling. If you would serve God and be truly religious, do not kneel before God, but learn to walk with God, and do something tangible every day to increase the happiness of mankind. This is religion that is worth while, and it is such religion alone that can please the Infinite.
o Chapter 12, p. 184–185
* The true purpose of the strong is to promote greater strength in the weak, and not to keep the weak in that state where they are at the mercy of the strong.
o Chapter 14, p. 210
* It is better to have faith in everybody and be deceived occasionally than to mistrust everybody and be deceived almost constantly.
o p. 219
* The master mind is the mind that thinks what it wants to think, regardless of what circumstances, environment or associations may suggest.
o p. 284
Ref: en.wikiquote.org
* The way to control circumstances is to control the forces within yourself to make a greater man of yourself, and as you become greater and more competent, you will naturally gravitate into better circumstances. In this connection, we should remember that like attracts like. If you want that which is better, make yourself better. If you want to realize the ideal, make yourself more ideal. If you want better friends, make yourself a better friend. If you want to associate with people of worth, make yourself more worthy. If you want to meet that which is agreeable, make yourself more agreeable. If you want to enter conditions and circumstances that are more pleasing, make yourself more pleasing. In brief, whatever you want, produce that something in yourself, and you will positively gravitate towards the corresponding conditions in the external world.
o Chapter 3, p. 49
* When others seem to take advantage of you, do not retaliate by trying to take advantage of them. Use your power in improving yourself, so that you can do better and better work. That is how you are going to win in the race. Later on, those who tried to take advantage of you will be left in the rear. Remember, those who are dealing unjustly with you or with anybody are misusing their mind. They are therefore losing their power, and will, in the course of time, begin to lose ground; but if you, in the mean time, are turning the full power of your mind to good account, you will not only gain more power, but you will soon begin to gain ground. You will gain and continue to gain in the long run, while others who have been misusing their minds will lose mostly everything in the long run. That is how you are going to win, and win splendidly regardless of ill treatment or opposition.
o Chapter 3, p. 50
* The average person is in the habit of saying, "The older I get" and he thereby calls the attention of his mind to the idea that he is getting older. In brief, he compels his mind to believe that he is getting older and older, and thereby directs the mind to produce more and more age. The true expression in this connection is, "The longer I live." This expression calls the mind's attention to the length of life, which will, in turn, tend to increase the power of that process in you that can prolong life. When people reach the age of sixty or seventy, they usually speak of "the rest of my days," thus implying the idea that there are only a few more days remaining. The mind is thereby directed to finish life in a short period of time, and accordingly, all the forces of the mind will proceed to work for the speedy termination of personal existence. The correct expression is "from now on," as, that leads thought into the future indefinitely without impressing the mind with any end whatever.
o Chapter 6, p. 91–2
* The true optimist not only expects the best to happen, but goes to work to make the best happen. The true optimist not only looks upon the bright side, but trains every force that is in him to produce more and more brightness in his life...
o Chapter 6, p. 97
* So long as the man with ambition is a failure, the world will tell him to let go of his ideal; but when his ambition is realized, the world will praise him for the persistence and the determination that he manifested during his dark hours, and everybody will point to his life as an example for coming generations. This is invariably the rule. Therefore pay no attention to what the world says when you are down. Be determined to get up, to reach the highest goal you have in view, and you will.
o Chapter 6, p. 101
* Life becomes the way it is lived; and man may live the way he wants to live when he learns to think what he wants to think.
o p. 107
* When your thinking is brilliant, you will be brilliant, but if your thinking is not brilliant you will not be brilliant, no matter how brilliant you may think you are.
o Chapter 7, p. 114
* When you think that you are beautiful, you are liable to think that you are more beautiful than others, and such a thought is not a beautiful thought. To recognize or criticise ugliness and inferiority in others is to create the inferior and the ugly in yourself, and what you create in yourself will sooner or later be expressed through your mind and personality.
o Chapter 7, p. 115–116
* What you admire in others will develop in yourself. Therefore, to love the ordinary in any one is to become ordinary, while to love the noble and the lofty in all minds is to grow into the likeness of that which is noble and lofty.
o Chapter 8, p. 126–127
* The pessimist waits for better times, and expects to keep on waiting; the optimist goes to work with the best that is at hand now, and proceeds to create better times.
o Chapter 10, p. 155
* We are here to become great men and women, and with that purpose in view, we must eliminate everything in our religion and philosophy that tends to make the human mind a dependent weakling. If you would serve God and be truly religious, do not kneel before God, but learn to walk with God, and do something tangible every day to increase the happiness of mankind. This is religion that is worth while, and it is such religion alone that can please the Infinite.
o Chapter 12, p. 184–185
* The true purpose of the strong is to promote greater strength in the weak, and not to keep the weak in that state where they are at the mercy of the strong.
o Chapter 14, p. 210
* It is better to have faith in everybody and be deceived occasionally than to mistrust everybody and be deceived almost constantly.
o p. 219
* The master mind is the mind that thinks what it wants to think, regardless of what circumstances, environment or associations may suggest.
o p. 284
External link
- Complete Collection of Christian D. Larson Books
- Your Forces and How to Use Them, a book by Christian D. Larson.
Ref: en.wikiquote.org
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